White Papers

SGJP design presents the following whitepapers to our customers:

The Invisible Salesperson

Training your web site to sell more effectively

Many businesses think of their web sites as marketing packages. Their sites are categorically similar to mailings, printed advertisements, or sales calls. The site exists as a brochure, floating in cyberspace, waiting to be read. Customers have a different view of the web. When an individual visits a corporate web site, the site is in many respects the face and personality of the company. Because web site addresses are ubiquitous, the site may be the first contact the customer has with the company. Consciously or unconsciously, the customer will think about the site as an entity - in effect, a salesperson with whom the customer is completing a transaction. [...read more...]

The Case for Business Analysis and Information Architecture

The Problem

Web users frequently have trouble locating important information and transactions. As one of our clients' customer's states, "People go to a web site for information that is relevant to them now. They want it fast and easy. Nothing more…" To conduct business on the web, companies must place meaningfully labeled content where customers can easily find it, for a predictable cost, with technology that doesn't stand in the way. Information architecture, integrated with a focused business and audience analysis, addresses these planning challenges. [...read more...]